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Small Screen - Ott, Brian L
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Television is one of the most important socializing forces in contemporary culture. This book is a cultural history of prime-time television in America during the 1990s. Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming Argues that television programmes of ...

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Small Screen 2007, Wiley-Blackwell

ISBN-13: 9781405161541

Hardcover

Small Screen 2006, Wiley-Blackwell

ISBN-13: 9781405161558

Trade paperback