Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to ...
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Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald's experience, offering detailed "dos" and "don'ts" for everything from market segmentation to R&D to executive leadership. You'll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers...and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it! Revitalize your brand, in six steps! Learn how to... Refocus Your Entire Organization Restore Your Brand's Relevance Reinvent Your Brand Experience Reinforce an End-to-End "Results Culture" Rebuild Brand Trust Realize Global Alignment
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Add this copy of Six Rules for Brand Revitalization: Learn How Companies to cart. $0.99, good condition, Sold by Jenson Books Inc rated 4.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2009 by FT Press.
Add this copy of Six Rules for Brand Revitalization: Learn How Companies to cart. $6.52, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by FT Press.
Add this copy of Six Rules for Brand Revitalization: Learn How Companies to cart. $6.52, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by FT Press.
Add this copy of Six Rules for Brand Revitalization: Learn How Companies to cart. $15.95, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2009 by Ft Pr.
Add this copy of Six Rules for Brand Revitalization: Learn How Companies to cart. $32.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Ft Pr.
Add this copy of Six Rules for Brand Revitalization: Learn How Companies to cart. $62.33, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Ft Pr.
Add this copy of Six Rules for Brand Revitalization: Learn How Companies to cart. $76.44, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2009 by Ft Pr.
