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Sex in Advertising: Perspectives on the Erotic Appeal

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Sex in Advertising: Perspectives on the Erotic Appeal - Reichert, Tom (Editor), and Lambiase, Jacqueline (Editor)
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A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.

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Sex in Advertising: Perspectives on the Erotic Appeal 2002, Routledge, Oxford

ISBN-13: 9780805841176

Hardcover

Sex in Advertising: Perspectives on the Erotic Appeal 2002, Routledge, Oxford

ISBN-13: 9780805841183

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