Covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. This text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. It focuses on interactions in service environments.
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Covers the essentials of services marketing - with particular emphasis on the theater model and the impact of technology. This text features a dynamic approach to human interactions - both in face-to-face communication and in connections through technology. It focuses on interactions in service environments.
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Add this copy of Services Marketing to cart. $28.17, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2014 by South-Western College Pub.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9781285193908.
Add this copy of Services Marketing to cart. $50.08, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2013 by Thomson Learning.
