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Service Management and Operations

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Service Management and Operations - Haksever, Cengiz, and Render, Barry, and Russell, Roberta S
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This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation. For undergraduate and graduate courses in Service Management or Service Operations ...

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Service Management and Operations 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130813381

2nd Revised edition

Trade paperback