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Service Management: Strategy and Leadership in Service Business

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Service Management: Strategy and Leadership in Service Business - Normann, Richard
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Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. ...

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Service Management: Strategy and Leadership in Service Business 1991, Wiley, Chichester, England

ISBN-13: 9780471928850

2nd edition

Hardcover