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Service Business Development: Strategies for Value Creation in Manufacturing Firms

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Service Business Development: Strategies for Value Creation in Manufacturing Firms - Fischer, Thomas, and Gebauer, Heiko, and Fleisch, Elgar
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How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and ...

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Service Business Development: Strategies for Value Creation in Manufacturing Firms 2014, Cambridge University Press, Cambridge

ISBN-13: 9781107652071

Trade paperback

Service Business Development: Strategies for Value Creation in Manufacturing Firms 2012, Cambridge University Press, Cambridge

ISBN-13: 9781107022454

Hardcover