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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas - de Bono, Edward
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A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking. Used correctly, creating thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Line drawings.

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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas 1993, HarperBusiness, New York, NY

ISBN-13: 9780887306358

Trade paperback

Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas 1992, HarperBusiness, New York, NY

ISBN-13: 9780887305665

Hardcover