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Sense & Respond: What the Business of Biotech Taught Me about Management

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Sense & Respond: What the Business of Biotech Taught Me about Management - Bradley, and Bradley, Stephen P (Editor), and Nolan, Richard L (Editor)
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Explores how firms develop sense and respond strategies to exploit the opportunities of the networked age. This work is a resource for executives seeking to capture maximum value from new technologies. It addresses what companies must do to capitalize on the emerging opportunities.

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Sense & Respond: What the Business of Biotech Taught Me about Management 1998, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848358

Hardcover