In Semiotic Investigations, Alec McHoul develops a theory of meaning that he calls "effective semiotics"-a theory that investigates "the ways in which signs have meaning by virtue of their actual uses." As McHoul notes, "these uses take place in a number of 'media, ' the most important of which is the medium of history-so important, in fact, that it catches up all the other possible media of semiosis, including everyday life and language, fiction, film, talk, art, mathematics, [and] photography. McHoul expounds his theory ...
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In Semiotic Investigations, Alec McHoul develops a theory of meaning that he calls "effective semiotics"-a theory that investigates "the ways in which signs have meaning by virtue of their actual uses." As McHoul notes, "these uses take place in a number of 'media, ' the most important of which is the medium of history-so important, in fact, that it catches up all the other possible media of semiosis, including everyday life and language, fiction, film, talk, art, mathematics, [and] photography. McHoul expounds his theory of effective semiotics-of "meaning-as-use"-in a series of provocative chapters on diverse topics. He begins by examining the relations between semiotics and history and between semiotics and specific communities. He elaborates on the nature of these relations by demonstrating the "effective semiotics" of a particular photograph from the 1880s, episodes from the film Singin' in the Rain and the Batman comics, literary works, children's primers, popular accounts of science, and many other objects, artifacts, and experiences. Semiotic Investigations advances its own comprehensive theory of signs while ably examining works by such distinguished philosophers and theorists as Nietzsche, Wittgenstein, Derrida, Foucault, Habermas, Lyotard, Kuhn, and others. Yet the book is also down-to-earth and clearly written, with an eye towards a startling range of "ordinary" and "uncommon" experiences. It will be required reading for linguists, philosophers, semioticians, anthropologists, literary theorists, and students of cultural studies. Alec McHoul is an associate professor and chair of communication studies at Murdoch University, Perth, Western Australia. He is the author of Telling How Texts Talk: Essays on Reading and Ethnomethodology and coauthor, with David Wills, of Writing Pynchon: Strategies in Fictional Analysis.
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Add this copy of Semiotic Investigations Towards an Effective Semiotics to cart. $15.00, very good condition, Sold by Cape Cod Booksellers rated 5.0 out of 5 stars, ships from SOUTH YARMOUTH, MA, UNITED STATES, published 1996 by University of Nebraska Press.
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Near Fine in Near Fine jacket. 8vo-over 7¾"-9¾" tall. University of Nebraska Press, 1996, 8vo, 248 pages. Remainder mark bottom edge of book. Book and jacket in near fine condition.
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Very Good in Very Good jacket. -Edges of text block a little toned and marked w/ small red bookseller stamp to bottom edge-Dustwrapper a little rubbed and grubby-Book ow/ solid, clean and bright in untorn dustwrapper-xxiii/248 pages. 8vo. In Very Good Dustwrapper.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 250 p. Stages, 6. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Semiotic Investigations: Towards an Effective Semiotics to cart. $65.81, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1996 by University of Nebraska Press.
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New. Sewn binding. Cloth over boards. With dust jacket. 250 p. Stages, 6. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
