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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers - Blount, Jeb
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"Price increases play an integral role in the profitability of businesses. They protect the enterprise during inflationary periods, produce capital for investment in growth, protect jobs, help improve quality and service delivery, and boost stock prices. Price increases are the fastest and most effective way for companies to drive both top line and bottom-line improvements. That is, of course, if you retain your customers along the way. Customer retention is exactly why B2B companies lean so heavily on their sales teams to ...

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Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers 2022, Wiley

ISBN-13: 9781119899297

Hardcover