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Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance

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Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance - Moran, Ryan
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"Examines the early history of the Japanese life insurance industry, from 1881 to 1945. The book focuses on how industry and government figures used concepts of mutuality in insurance marketing, health promotion campaigns, colonial governance, labor policy, and wartime mobilization"--

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Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance 2024, Cornell University Press, Ithaca

ISBN-13: 9781501773297

Hardcover