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Selling the American People: Advertising, Optimization, and the Origins of Adtech

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Selling the American People: Advertising, Optimization, and the Origins of Adtech - McGuigan, Lee
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"The history of "ad-tech" reveals the practices, tools, and relationships that form the commercial infrastructure of the largest digital media platforms"--

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Selling the American People: Advertising, Optimization, and the Origins of Adtech 2023, MIT Press

ISBN-13: 9780262545440

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