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Selling Strategies for Today's Banker: A Survival Guide for Tomorrow

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Written for bankers and other financial service providers, this book shows why selling is essential in today's competitive environment. Banks often view a "sales culture" with deep-rooted suspicion. But the authors show that when banks think of selling as helping, they can overcome their fears. Based on their findings in hundreds of interviews, the McCuistions conclude that to survive and thrive, today's bankers must implement a sales culture so effective that customers are literally amazed at the level of service they ...

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Selling Strategies for Today's Banker: A Survival Guide for Tomorrow 1991, Kaplan Publishing, Chicago, IL

ISBN-13: 9780793102129

Hardcover