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Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency

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Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency - Rutherford, Janice
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In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.

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Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency 2003, University of Georgia Press, Athens

ISBN-13: 9780820324807

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