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Selling: Building Partnerships (Int'l Ed) - Castleberry, Stephen, and Tanner, John
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Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasise throughout the text the need for salespeople to be flexible and to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual ...

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Selling: Building Partnerships (Int'l Ed) 2013, McGraw Hill Higher Education, London

ISBN-13: 9780071315500

9th edition

Hardcover