In marketing, customer lifetime value modelling is the science of predicting a customer's value to a company throughout their relationship. This book describes techniques, using SAS software, for creating such models. The book can be used in industry as well as in university marketing courses.
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In marketing, customer lifetime value modelling is the science of predicting a customer's value to a company throughout their relationship. This book describes techniques, using SAS software, for creating such models. The book can be used in industry as well as in university marketing courses.
Read Less
Add this copy of Segmentation and Lifetime Value Models Using Sas to cart. $201.71, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2013 by SAS Institute.
