Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a -44.00 ad in the Wall Street Journal that turned into a -15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail ...
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Recounts the story of one of America's greatest mail-order geniuses, and points out by his example the most valuable lessons for aspiring entrepreneurs. Included here are detailed explanations of his famous success stories, such as the placement of a -44.00 ad in the Wall Street Journal that turned into a -15-million-a-year business and his artificial diamonds direct-mail campaign. Describes the 12 hats'' of direct marketing, how to pick products that will sell, and psychological and motivational aspects of the direct mail buyer.
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Add this copy of Secrets of a Successful Mail Order Guru: Chase Revel to cart. $30.00, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1988 by Wiley.
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Seller's Description:
Good. Dust jacket missing. First edition. Shelf and handling wear to cover and binding, with general signs of previous use. CLEAN COVER AND CONTENT PAGES. Secure packaging for safe delivery.
Add this copy of Secrets of a Successful Mail Order Guru: Chase Revel to cart. $48.91, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1988 by Wiley.
Add this copy of Secrets of a Successful Mail Order Guru: Chase Revel to cart. $48.91, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1988 by Wiley.
Add this copy of Secrets of a Successful Mail Order Guru: Chase Revel to cart. $84.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1988 by Wiley.
