This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 Excerpt: ...It leaves him unbiassed; it eliminates any feeling on the client's part that his agent is persuading him to spend more money in order that his commission shall be increased. The client knows exactly what he has to pay; he need not fear that the agent is cutting prices behind his back. By this method, if his service is ...
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 Excerpt: ...It leaves him unbiassed; it eliminates any feeling on the client's part that his agent is persuading him to spend more money in order that his commission shall be increased. The client knows exactly what he has to pay; he need not fear that the agent is cutting prices behind his back. By this method, if his service is inadequate or unsuccessful, the advertiser cancels the arrangement and the agent pays for his own incompetence. When space brokerage is entirely abolished advertising agents will have put their profession on to an infinitely higher plane. For "no man can serve two masters"--the medium and the advertiser. To work for the latter and get paid by the former is the most illogical, unsatisfactory position ever contrived--particularly unworthy of the business world. This straightening out of the method whereby an advertising agent is paid for his work follows naturally upon the new definition of what he is there to do. So long as he existed merely to sell space, he was such an unimportant, uncreative type of middleman that no one cared very much how he managed his affairs. But the moment he began to function in a broad, responsible way as a real creator of advertisements, as adviser to business firms, his status became professional, and his influence so great that his position had to be defined. We see him now the head of an organisation that has specialised in scientific distribution and all that it implies. This organisation is staffed by experts, equipped with up-to-date machinery for the carrying out of great educative sales campaigns. The motto of the modern advertisings agency is Service. It is organised to perform the skilled distribution of all forms of intelligence; to sell, to teach, to originate ideas. Ilj buys newspaper space at...
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Add this copy of Scientific Distribution to cart. $16.27, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Legare Street Press.
Add this copy of Scientific Distribution to cart. $20.00, fair condition, Sold by Princeton Antiques Bookservice rated 3.0 out of 5 stars, ships from Atlantic City, NJ, UNITED STATES, published 1918 by ALFRED A. KNOPF.
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Seller's Description:
FAIR. 5X7. With an introduction by James Howard Kehler; previous owners name on front free page; bookplate on front free page; rough cut edges; shelfworn; discolored cover boards; rubbed, title rubbing off spine _PAB_
Add this copy of Scientific Distribution to cart. $27.44, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Legare Street Press.
