"Artful scenario spinning is a form of convergent thinking about divergent fututes. It ensures not that you are always right about the future but--better--that you are almost never wrong about the future."--Stewart Brand This groundbreaking book from University of Strathclyde professor Kees van der Heijden shows how to use scenarios--a powerful new approach to strategic planning--to pilot your company profitably through unknown territory. When initially developed, scenario planning helped companies understand external ...
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"Artful scenario spinning is a form of convergent thinking about divergent fututes. It ensures not that you are always right about the future but--better--that you are almost never wrong about the future."--Stewart Brand This groundbreaking book from University of Strathclyde professor Kees van der Heijden shows how to use scenarios--a powerful new approach to strategic planning--to pilot your company profitably through unknown territory. When initially developed, scenario planning helped companies understand external change--change in markets, the competitive arena, technology, demographics, etc. In this book, van der Heijden goes one giant step further. After tackling external forces, he shows you how to apply the logic of scenario planning to internal forces. *A dynamic scenario-based approach to the strategic planning and organizational learning from an internationally respected authority *Arms managers with tools, concepts, and techniques they need to profitable pilot their organizations into an uncertain future
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Add this copy of Scenarios: the Art of Strategic Conversation to cart. $26.08, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by John Wiley and Sons.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780470023686.
Add this copy of Scenarios: the Art of Strategic Conversation to cart. $2.05, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Wiley.
Add this copy of Scenarios: the Art of Strategic Conversation to cart. $8.28, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2005 by Wiley.
Add this copy of Scenarios: the Art of Strategic Conversation to cart. $8.28, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Wiley.
Add this copy of Scenarios: The Art of Strategic Conversation to cart. $36.87, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2005 by Wiley.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 384 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
