The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO *** Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: ...
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The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO *** Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability. New technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing "scarcity brain". We're bombarded with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car. Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: - Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory - Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station - Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist - Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world Our world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.
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Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $6.30, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2023 by Rodale Books.
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Fair. This is a hard cover book: Used-Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $7.83, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2023 by Rodale Books.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $9.36, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2023 by Rodale Books.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $11.19, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2023 by Rodale Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $11.19, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2023 by Rodale Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $12.00, very good condition, Sold by Ed's Editions, LLC rated 4.0 out of 5 stars, ships from Columbia, SC, UNITED STATES, published 2023 by Rodale Books.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $13.99, very good condition, Sold by HPB-Emerald rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2023 by Rodale Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $13.99, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2023 by Rodale Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $13.99, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2023 by Rodale Books.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
