A historian and food and wine specialist uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture--from its obscure colonial beginnings to its current international acclaim.
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A historian and food and wine specialist uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture--from its obscure colonial beginnings to its current international acclaim.
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Add this copy of Salud! : the Rise of Santa Barbara's Wine Industry to cart. $18.03, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by University of Nevada Press.
Add this copy of Salud! the Rise of Santa Barbara's Wine Industry to cart. $18.04, good condition, Sold by Goodwill Industries rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2004 by University of Nevada Press.
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Seller's Description:
Purchasing this item from Goodwill provides vocational opportunities for individuals with barriers to employment. The cover has visible markings and wear.
Add this copy of Salud! the Rise of Santa Barbara's Wine Industry to cart. $19.99, very good condition, Sold by Bookmarc's rated 4.0 out of 5 stars, ships from La Porte, TX, UNITED STATES, published 2004 by University of Nevada Press.
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Very Good in Very Good jacket. BG2-A first edition (First Printing stated with complete numberline) hardcover book SIGNED by Vic Geraci with "Salud-" written on the title page in very good condition in very good dust jacket. Dust jacket has some wrinkling and chipping on the edges and corners, dust jacket and book have some bumped corners, light discoloration and shelf wear. 9.25"x6.25", 250 pages. Satisfaction Guaranteed. In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered suitable conditions for growing high-quality wine grapes. Thus was launched a revival of the area's two-centuries-old wine industry that by 1995 made Santa Barbara County an internationally prominent wine region. Salud! traces the evolution of Santa Barbara viticulture in the larger context of California's history and economy, offering insight into one of the state's most important industries. California has produced wine since Spanish missionaries first planted grapes to make sacramental wines, but it was not until the late twentieth century that changing consumer tastes and a flourishing national economy created the conditions that led to the state's wine boom. Historian Victor W. Geraci uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture from its obscure colonial beginnings to its current international acclaim. As elsewhere in the state, Santa Barbara County vintners faced the multiple challenges of selecting grape varieties appropriate to their unique conditions, protecting their crops from disease and insects, developing local wineries, and of marketing their products in a highly competitive national and international market. Geraci gives careful attention to all the details of this production: agriculture, science, and technology; capitalization and investment; land-use issues; politics; the specter posed by the behemoth Napa and multinational wine corporations; and the social and personal consequences of creating and supporting an industry vulnerable to so many natural and economic crises. His extensive research includes interviews with many industry professionals. California is today one of the world's major wine producers, and Santa Barbara County contributes significantly to the volume and renowned quality of this wine production. Salud! offers a highly engaging overview of an industry in which the ancient romance of wine too often obscures a complex and diverse modern vintibusiness that for better, and sometimes for worse, has shaped the regions it dominates.
Add this copy of Salud! : the Rise of Santa Barbara's Wine Industry to cart. $20.93, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2018 by University of Nevada Press.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of Salud! Format: Paperback to cart. $26.30, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2018 by University of Nevada Press.
Add this copy of Salud! the Rise of Santa Barbara's Wine Industry to cart. $47.75, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by University of Nevada Press.
Add this copy of Salud! : the Rise of Santa Barbara's Wine Industry to cart. $54.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by University of Nevada Press.
Add this copy of Salud! the Rise of Santa Barbara's Wine Industry to cart. $79.92, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by University of Nevada Press.
Add this copy of Salud! the Rise of Santa Barbara's Wine Industry to cart. $128.19, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2004 by University of Nevada Press.
