Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.
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Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.
Read Less
Add this copy of Sales and Marketing for Travel and Tourism (2nd Edition to cart. $190.40, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1994 by Prentice-Hall.
Add this copy of Sales and Marketing for Travel and Tourism: Second to cart. $52.95, good condition, Sold by RareNonFiction, ships from Ladysmith, BC, CANADA, published 1993 by Prentice Hall.
