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Saatchi & Saatchi: The Inside Story

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Saatchi & Saatchi: The Inside Story - Fendley, Alison
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In the 1970s and '80s, Charles and Maurice Saatchi were in their heyday of successful advertising campaigns. From Miller Lite beer and Procter and Gamble to Mars and Toyota, the Saatchi brothers revolutionized the market. In October 1994, however, the Saatchis were ousted from Saatchi and Saatchi in a dramatic American shareholder revolt. Fendley provides readers with a provocative joureny that will change the way they think about TV commercials.

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Saatchi & Saatchi: The Inside Story 1996, Arcade Publishing, New York, NY

ISBN-13: 9781559703635

Us edition

Hardcover