Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise ...
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Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
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Add this copy of Rural Tourism and Enterprise: Management, Marketing and to cart. $38.20, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2017 by CABI Publishing.
Add this copy of Rural Tourism and Enterprise: Management, Marketing and to cart. $38.64, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2017 by CABI Publishing.
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Add this copy of Rural Tourism and Enterprise: Management, Marketing and to cart. $59.46, new condition, Sold by Bestsellers Returns rated 1.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2017 by CABI Publishing.
