Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice ...
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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
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Add this copy of Routledge Handbook of Sports Marketing to cart. $62.92, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2017 by Routledge.
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New. Contains: Halftones, black & white, Line drawings, black & white. Routledge International Handbooks . Includes: line drawings, black & white, halftones, black & white. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Routledge Handbook of Sports Marketing to cart. $62.93, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Routledge.
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New. Print on demand Contains: Halftones, black & white, Line drawings, black & white. Routledge International Handbooks . Includes: halftones, black & white, line drawings, black & white. Intended for college/higher education audience.
Add this copy of Routledge Handbook of Sports Marketing to cart. $77.88, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Routledge.
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New. Contains: Halftones, black & white, Line drawings, black & white. Routledge International Handbooks . Includes: halftones, black & white, line drawings, black & white. Intended for college/higher education audience.
Add this copy of Routledge Handbook of Sports Marketing to cart. $84.12, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2017 by CRC Press Inc.
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New. 424 p. Routledge International Handbooks . 40 Line drawings, black and white; 18 Halftones, black and white. Intended for college/higher education audience.
