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Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll

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Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll - Fishof, David
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Would you like your business... ...to burst into public awareness like Lady Gaga? ...to have the long-lived success of Mick Jagger? ...to demonstrate the creativity of The Beatles? We don't normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know--about marketing, partnerships, the power of bartering, and overcoming obstacles--isn't taught in any ...

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Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll 2012, Benbella Books

ISBN-13: 9781936661459

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