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Riding the Waves of Culture: Understanding Diversity in Global Business

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Riding the Waves of Culture: Understanding Diversity in Global Business - Trompenaars, Fons, Mr., and Hampden-Turner, Charles
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As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders.

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Riding the Waves of Culture: Understanding Diversity in Global Business 2012, McGraw-Hill Education, New York, NY

ISBN-13: 9780071773089

3rd Revised, Updated edition

Hardcover

Riding the Waves of Culture: Understanding Diversity in Global Business 1994, Irwin Professional Publishing

ISBN-13: 9780786302901

Hardcover