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Riding the Waves of Culture: Understanding Cultural Diversity in Business

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Riding the Waves of Culture: Understanding Cultural Diversity in Business - Trompenaars, Fons, and Turner, Charles Hampden
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Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations ...

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Riding the Waves of Culture: Understanding Cultural Diversity in Business 1998, Nicholas Brealey Publishing

ISBN-13: 9781857881769

Paperback

Riding the Waves of Culture: Understanding Cultural Diversity in Business 1993, Nicholas Brealey Publishing, London

ISBN-13: 9781857880335

Trade paperback

Riding the Waves of Culture: Understanding Cultural Diversity in Business 1993, Random House Business Books, London

ISBN-13: 9780850584288

Hardcover