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Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

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Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth - Diorio, Stephen G, and Hummel, Chris K
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"Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operations model. Revenue Operations is a worldwide business trend toward combining sales and marketing and customer service into one business unit, under a single leader often called the Chief Revenue Officer, or CXO. The goal of a Revenue ...

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