This book, Retailing: Principles, Practices, and Case Studies , has been crafted with one primary goal: to provide a comprehensive yet accessible guide to retailing for students, practitioners, entrepreneurs, and corporate leaders. Retailing, as a subject, can often seem daunting due to its wide-reaching scope, with intricate details ranging from market research and supply chain management to customer relationship strategies and the application of new technologies. This book simplifies these complex concepts and presents ...
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This book, Retailing: Principles, Practices, and Case Studies , has been crafted with one primary goal: to provide a comprehensive yet accessible guide to retailing for students, practitioners, entrepreneurs, and corporate leaders. Retailing, as a subject, can often seem daunting due to its wide-reaching scope, with intricate details ranging from market research and supply chain management to customer relationship strategies and the application of new technologies. This book simplifies these complex concepts and presents them in an easy-to-understand format, ensuring that readers, whether they are MBA students, aspiring retailers, seasoned entrepreneurs, or corporate executives, can quickly grasp and apply the knowledge they gain. Through this book, we aim to offer clear insights into both the principles and practices that shape retailing today. The subject is explored not just theoretically but also practically, using real-world case studies that highlight successful retail strategies, challenges faced by businesses, and the creative solutions they employed to thrive in competitive markets. Each chapter serves as a stepping stone to understanding the nuances of retailing, encouraging the reader to think critically and strategically about how to build, manage, and grow retail ventures. MBA students will find this book to be a valuable resource that supplements their academic learning and prepares them for the complexities of the modern retail environment. The retail industry continues to expand and evolve, offering endless opportunities for those who are well-prepared. Entrepreneurs will find practical advice and actionable insights to guide them in their ventures, whether they are just starting out or looking to refine their existing business models.
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