This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective of this book to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction ...
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This book explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective of this book to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy.
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