Restaurant Marketing for Owners and Managers

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their ... Read More

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business. Read Less

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  	This is a digital edition of this title. Rent eBook 150 Day Rental: $15.00 (Expires Oct 08, 2024) Buy eBook Lifetime Access: $34.95 Title: Restaurant Marketing for Owners and Managers by Patti J. Shock; John T. Bowen; John M. Stefanelli Publisher: Wiley Global Education US Print ISBN: 9780471226277, 0471226270 eText ISBN: 9781119084952 Edition: 2003 1st edition Format: PDF eBook	$15.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ