An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.
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An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing process. 35 illustrations.
Read Less
Add this copy of Response: the Complete Guide to Profitable Direct to cart. $1.78, good condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2002 by Oxford University Press.
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Seller's Description:
Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Response: the Complete Guide to Profitable Direct to cart. $5.23, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Oxford University Press.
Add this copy of Response: The Complete Guide to Profitable Direct to cart. $27.20, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2002 by Oxford University Press.
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Fine. Sewn binding. Cloth over boards. 384 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Response: the Complete Guide to Profitable Direct to cart. $44.04, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Touchstone.
