This book, the second in the series following Really Good Logos Explained , addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals--each of whom will specialize in the area of product packaging--evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
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This book, the second in the series following Really Good Logos Explained , addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals--each of whom will specialize in the area of product packaging--evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
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Add this copy of Really Good Packaging Explained to cart. $3.94, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Rockport Publishers.
Add this copy of Really Good Packaging Explained: Top Design to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Rockport Publishers.
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Add this copy of Really Good Packaging Explained: Top Design to cart. $33.82, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2009 by Rockport Publishers.
