Real Luxury: How Luxury Brands Can Create Value for the Long Term

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Read More

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires Dec 15, 2024) 60 Day Rental: $22.00 (Expires Jan 14, 2025) 90 Day Rental: $27.50 (Expires Feb 13, 2025) 120 Day Rental: $33.00 (Expires Mar 15, 2025) 180 Day Rental: $35.75 (Expires May 14, 2025) Buy eBook Lifetime Access: $54.99 Title: Real Luxury by M. Pinkhasov; R. Nair Publisher: Springer Nature Print ISBN: 9781137395566, 1137395567 eText ISBN: 9781137395573 Edition: 2014 Format: EPUB eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ