"This well-researched book is a much-needed contribution not only to a knowledge of Steichen's significant role in advertising but to an understanding of modernist cross-currents as they affected artistic and commercial photography in the 1920s and 30s. Further, it provides a glimpse into decision-making about the visual arts in the newly powerful advertising industry of the time."--Naomi Rosenblum, author of "A World History of Photography" and "A History of Women Photographers" "This book marks a major advance in the ...
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"This well-researched book is a much-needed contribution not only to a knowledge of Steichen's significant role in advertising but to an understanding of modernist cross-currents as they affected artistic and commercial photography in the 1920s and 30s. Further, it provides a glimpse into decision-making about the visual arts in the newly powerful advertising industry of the time."--Naomi Rosenblum, author of "A World History of Photography" and "A History of Women Photographers" "This book marks a major advance in the history of commercial photography. What is particularly impressive is the author's capacity to situate Steichen's commercial career in several contexts so that the study ultimately casts light on the histories of photography, modernism, and advertising."--Jackson Lears, author of "Fables of Abundance: A Cultural History of Advertising in America" "Johnston makes a stellar contribution to the historical literature on American advertising and consumer society; there is no other text on this subject that so effectively uses images as evidence. . . . Lucidly written, imaginatively constructed, and beautifully argued."--Regina Lee Blaszczyk, "Technology and Culture" "Downright gripping, an unexpected page-turner filled with treats for the eye."--Neil Baldwin, "Los Angeles Times"
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