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Readings in Electronic Commerce: Sphigs Software

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Readings in Electronic Commerce: Sphigs Software - Kalakota, Ravi, and Whinston, Andrew
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As the fastest growing facet of the Internet, electronic commerce offers functionality and new ways of doing business that no company can afford to ignore. Here is a collection of some of the best thinking from researchers who specialize in the various facets of electronic markets--namely economics, finance, marketing, production and operations management.

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Readings in Electronic Commerce: Sphigs Software 1996, Addison-Wesley Professional, Reading, MA

ISBN-13: 9780201880601

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