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Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

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Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause - Robinson, Becky, and Johnson, Whitney (Foreword by)
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"Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach to creating a consistent online presence that will support the biggest ...

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Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause 2022, Berrett-Koehler Publishers

ISBN-13: 9781523000876

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