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Re-imagining the Research Process: Conventional and Alternative Metaphors

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Re-imagining the Research Process: Conventional and Alternative Metaphors - Alvesson, Mats, and Sandberg, Jorgen
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This book offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process. In contrast to existing methods, which mainly focus on standard ingredients in the research process, the metaphorical approach taken here offers a more varied and comprehensive platform for producing novel, influential and relevant research. The set of guiding principles suggested in the book provides researchers with the resources to break away from existing conventions ...

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Re-imagining the Research Process: Conventional and Alternative Metaphors 2021, SAGE Publications Ltd, London

ISBN-13: 9781529732146

Paperback

Re-imagining the Research Process: Conventional and Alternative Metaphors 2021, SAGE Publications Ltd, London

ISBN-13: 9781529732153

Hardcover