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Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

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Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society - Tobin, Joseph J, Professor (Editor)
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Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once- familiar ...

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Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society 1994, Yale University Press, New Haven

ISBN-13: 9780300060829

Trade paperback

Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society 1992, Yale University Press, New Haven, CT

ISBN-13: 9780300052053

Hardcover