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Rating the Audience: The Business of Media - Balnaves, Mark, Prof., and O'Regan, Tom, Prof., and Goldsmith, Ben, Dr.
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This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

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Rating the Audience: The Business of Media 2011, Bloomsbury Academic, London

ISBN-13: 9781849663427

Hardcover

Rating the Audience: The Business of Media 2011, Bloomsbury Academic, London

ISBN-13: 9781849663410

Paperback