New businesses need money but entrepreneurs are sometimes anxious about raising capital from traditional sources like venture capitalists, fearing there'll be strings attached. Jenny Kassan's book explains how to raise "grassroots" capital from supporters and allies who believe in mission as much as in returns.
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New businesses need money but entrepreneurs are sometimes anxious about raising capital from traditional sources like venture capitalists, fearing there'll be strings attached. Jenny Kassan's book explains how to raise "grassroots" capital from supporters and allies who believe in mission as much as in returns.
Read Less
