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Radical Simplicity: How simplicity transformed a loss-making mega brand into a world-class performer

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Radical Simplicity: How simplicity transformed a loss-making mega brand into a world-class performer - Allen, Ken
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Brought to you by Penguin. The key to rising to the top of your company lies in a simple message and philosophy. The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs. Celebrating DHL's fiftieth anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. In this business memoir, he shares the strategies and skills he has developed throughout his career, drawing on both his core values and ...

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Radical Simplicity: How simplicity transformed a loss-making mega brand into a world-class performer 2019, Ebury Press, London

ISBN-13: 9781529104721

Hardcover