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Radical Innovation: How Mature Companies Can Outsmart Upstarts

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Radical Innovation: How Mature Companies Can Outsmart Upstarts - Leifer, Richard, and McDermott, Christopher M, and O'Connor, Gina Colarelli
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Based on a study of 12 radical, innovative projects, this book reveals how mature companies can outsmart start-ups. Detailing game-changing innovation occurring in companies such as General Electric, IBM, and Texas Instruments, the authors outline a revolutionary paradigm for long-term corporate success.

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Radical Innovation: How Mature Companies Can Outsmart Upstarts 2000, Harvard Business Review Press

ISBN-13: 9780875849034

Hardcover