Excerpt from Quantitative Techniques in Marketing Analysis: Text and Readings We have grouped the techniques into three categories: experimenta tion, statistical analysis, and simulation. While it is quite likely that a given research effort is apt to draw upon the types of techniques in more than one of these categories, it seems nonetheless pedagogically useful to make this separation, as it serves to emphasize the differences in the underlying logic of the various approaches. About the Publisher Forgotten Books ...
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Excerpt from Quantitative Techniques in Marketing Analysis: Text and Readings We have grouped the techniques into three categories: experimenta tion, statistical analysis, and simulation. While it is quite likely that a given research effort is apt to draw upon the types of techniques in more than one of these categories, it seems nonetheless pedagogically useful to make this separation, as it serves to emphasize the differences in the underlying logic of the various approaches. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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