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Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style.

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    eBook icon PDF eBook Quantitative Research in Communication

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    • Title: Quantitative Research in Communication by Mike Allen; Scott Titsworth; Stephen K. Hunt
    • Publisher: SAGE Publications, Inc. (US)
    • Print ISBN: 9781412956956, 1412956951
    • eText ISBN: 9781452212937
    • Edition: 2008 1st edition
    • Format: PDF eBook
    $39.00
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