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Qualitative Methodologies and Data Collection Methods: Toward Increased Rigour in Management Research

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Qualitative Methodologies and Data Collection Methods: Toward Increased Rigour in Management Research - Groenland, Edward, and Dana, Leo-Paul
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Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to "how" questions in new contexts. They aim to understand and provide a holistic picture via interaction a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods.

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Qualitative Methodologies and Data Collection Methods: Toward Increased Rigour in Management Research 2019, World Scientific Publishing Company

ISBN-13: 9789811206535

Hardcover