Public Relations for Pharmacists was written to help pharmacists use public relations to enhance their practice, the pharmacy profession, and their patients health. This updated edition offers fresh examples of pharmacists and student pharmacists public relations efforts. It notes how the Internet and e-mail have changed the news industry and public relations methods, and it suggests using nontraditional media such as blogs and podcasts. Key Features: 9 chapters go step by step from basic concepts to detailed examples of ...
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Public Relations for Pharmacists was written to help pharmacists use public relations to enhance their practice, the pharmacy profession, and their patients health. This updated edition offers fresh examples of pharmacists and student pharmacists public relations efforts. It notes how the Internet and e-mail have changed the news industry and public relations methods, and it suggests using nontraditional media such as blogs and podcasts. Key Features: 9 chapters go step by step from basic concepts to detailed examples of working with the media; writing news releases, public service announcements, and articles for publication; giving interviews; and engaging with public relations professionals.
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Add this copy of Public Relations for Pharmacists to cart. $31.56, new condition, Sold by Hay-on-Wye Booksellers rated 4.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2008 by American Pharmacists Association (APhA).
