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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications

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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications - Brown, Rob
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The effect of social media on public relations is the single biggest topic of conversation in the PR industry. Brown explores the the way the Internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics.

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Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications 2009, Kogan Page, London

ISBN-13: 9780749455071

Hardcover